Google Analytics 4 (GA4) Setup Service for Your Website
Do you have GA4 installed but aren’t sure it’s tracking your website correctly?
An incorrect Google Analytics 4 implementation can make your reports look complete while your business data is incomplete, duplicated or misattributed.
I set up, audit and debug Google Analytics 4 (GA4): from implementation and ecommerce setup to auditing what you already have installed. That way you know what really happens on your website: where your users come from, what actions they take, which channels generate leads or sales, and what data you can use to optimize your marketing.
Sample data to illustrate a properly configured measurement setup. They don’t correspond to any client.
Having GA4 installed doesn’t mean you have good measurement
One of the most common mistakes is assuming that because GA4 is installed and data shows up in the reports, analytics is working properly. An implementation can collect sessions and users while losing business-critical information.
A purchase that disappears (W2) or gets duplicated (W4) distorts campaigns and reports. Sample data; they don’t correspond to any client.
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Your key conversions aren’t set up correctly
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add_to_cart or begin_checkout events aren’t recorded correctly
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Part of the user journey isn’t being measured
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Your ecommerce records orders, but Analytics doesn’t reflect them
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Your dashboards show metrics but don’t answer business questions
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A purchase event works sometimes and disappears other times
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Data from different domains isn’t properly integrated
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Conversions show up duplicated
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You can’t define the main traffic channels to your website
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You don’t have audience signals configured
How I work: GA4 audit and implementation step by step
01
Problem
I detect which data is missing, duplicated or doesn’t add up between GA4, your website and your campaigns.
02
Diagnosis
I run a GA4 audit: I review the configuration, tags, events and conversions.
03
Fix
I handle the GA4 implementation and fixes: I set up events with Google Tag Manager and verify that each one is recorded properly.
04
Impact
Your Google Analytics 4 reports answer business questions and your campaigns learn from reliable data.
What my Google Analytics 4 setup service includes
Everything needed so Google Analytics 4 measures your business properly, whether you’re starting from scratch or already have GA4 installed and don’t trust the data.
GA4 implementation
Creation and setup of the property, data streams and basic Google Analytics 4 settings on your website.
GA4 audit
A review of what you already have installed: events, conversions, duplicates, domains and attribution.
Ecommerce setup in GA4
Ecommerce events such as view_item, add_to_cart, begin_checkout and purchase, configured and validated.
Events and conversions with Google Tag Manager
Custom events with GTM and tagging of the conversions that really matter to your business.
GA4 integration with your CRM
Connecting your GA4 data to your CRM so you can follow leads and opportunities beyond the website.
Looker Studio reports
Dashboards with GA4 and Search Console data so you can see what matters at a glance.
What happens when GA4 is misconfigured?
Poor analytics configuration doesn’t stay inside Google Analytics: it directly affects your business.
You invest without knowing what generates results
If conversions aren’t recorded properly, you may think a campaign is working when it isn’t, or pause a campaign that is actually generating business.
Google Ads learns from the wrong signals
When GA4 and Ads are misconfigured, the platforms receive events that don’t represent your business goals. That affects automated optimization and how performance is read.
Your funnel stops making sense
You know how many people visit the website, but not who adds to cart, starts checkout, submits a form or buys. Your view of the journey is incomplete.
Reports raise more questions than answers
“Why does GA4 say one thing and Ads another?” · “Why were there sales yesterday and Analytics didn’t record them?” · “Why has this conversion disappeared?” · “Why doesn’t the ROAS match?”
With gaps in measurement, you can’t tell at which step sales are lost. Sample data; they don’t correspond to any client.
Why hire me?
Direct contact with me
You talk to the person who sets up and reviews your GA4. No middlemen.
Measurement built for business
I set up GA4 to answer your business questions, not just to pile up metrics.
I verify that everything is recorded properly
I don’t just install: I check that every event and conversion is recorded correctly.
Experience with your stack
I work with GA4, Google Tag Manager, Search Console and Looker Studio so everything fits together.
GA4 articles to keep learning
GA4
What happens when you make decisions with poorly measured data, and how to avoid it from the start.
GA4
How to create the account correctly and give your agency access without losing control.
GA4
What information GA4 gives you at no cost and how to start using it in your business.
Want to know if your GA4 is measuring properly?
Tell me about your website and what you need to measure. I’ll tell you what I’d review first and how to approach the GA4 diagnosis.
- I reply within 24 hours
- I’ll tell you what I’d review first in your GA4
- You talk directly to me
