Technical Setup for Digital Marketing
Make decisions based on reliable, well-structured data.
Why is a Proper Setup Crucial?
Without accurate data collection, any marketing effort is like navigating blind. A robust technical setup ensures you are measuring what truly matters and that you can trust your metrics to make strategic business decisions.
Setup Services
Google Tag Manager (GTM)
I centralize the management of all your tracking scripts and marketing tags.
- ✓ GTM installation and container setup
- ✓ Migration of existing hardcoded tags
- ✓ Datalayer implementation for custom events
Google Analytics 4 (GA4)
I configure your property to measure the full customer lifecycle.
- ✓ Data streams and event setup
- ✓ Creation of audiences for remarketing
- ✓ Key conversion tracking
The Full Ecosystem
I integrate and optimize your entire data stack.
- ✓ Search Console verification and setup
- ✓ Google Business Profile optimization
- ✓ Connecting GA4 with BigQuery for advanced analysis
A Solid Data Ecosystem
Implementation Document
A detailed file explaining all configurations made and how they function.
Initial Dashboard
A basic dashboard in Looker Studio with the most important metrics to start monitoring your performance.
Frequently Asked Questions
Can you fix an existing, broken GA4 setup?
Yes, a large part of my work consists of auditing and correcting faulty GA4 and GTM implementations to ensure data reliability.
Interested in this service?
Fill out the form and I will contact you to explore how we can collaborate.